HOW TO PROFITABLY TARGET YOUR AUDIENCE USING GOOGLE ADWORDS
Google AdWords has changed the way we advertise and how we approach planning our marketing strategies. It is widely accepted and more marketing budget is being spent there every day. But what is it? When someone mentions Google AdWords, people often think of text ads that appear in their search results. That’s only one of the possible campaign types. These are the 5 different types of campaigns. Well, if you must know, Google AdWords is awesome in many ways:
- You can easily target your audience
- You only pay for results
- You have clear results from your campaigns
- You can reach specific marketing goals
You can easily target your audience.
Selecting specific keyword matches in Search campaigns and Interest targeting in Display campaigns are only two of the many targeting options Google AdWords is giving you. Basically, you can serve ads to your audience or segments of your audience. Whoever they are, it doesn’t matter. Whatever you want – interests, age, location, language and so on.
You only pay for results
You decide how much you spend when you want to spend it, and what you want to spend it on. Google AdWords gives you plenty of options when it comes to spending your budget. You set the daily budget, but if your ad is more popular on some days, Google Adwords will step in and raise your daily budget by 20%. That way you don’t miss out on clicks that could be valuable and which could have gone to your competition.
There are three ways Google can take your money:
CPC (cost-per-click) – you are charged when someone clicks on your ad. Good to use when you want to drive traffic to your website.
vCPM (cost-per-thousand viewable impressions) – the name says it all. Use this when you want to create brand awareness. Important note! -> it is only available for Display Network campaigns.
CPA (cost-per-acquisition) – you are charged when someone takes a specific action on your site or converts. If you have something you want your users to do on your site, this is a great option.
You have clear results from your campaigns
Many, many, many available reports give you clear insights into your campaign’s performance. So much data is available, that you’ll get lost in it.
You can reach specific marketing goals
The ultimate goal of any marketing campaign is to reach set goals. When we are talking about online marketing, the list of goals is never-ending. You may want people to visit your website, install your app, call your business, order something, engage in some way, etc.
In Google AdWords, you can do that.